On Tuesday I had a group critique which allowed me to gain some helpful feedback on my improved final design that I had carried out over the easter break. I found that my design was quite effective but still needed some strong improvements to bring it up to standard and enhance it. The typeface for the informative text needed to be decided on and the image and text arrangement needed to be changed slightly. I also needed to figure out whether I would be using an image in the first spread and if so I would need to obtain this image. Overall the critique went very well and also allowed me to see how everyone else was getting on. The critique really helped to make me up my performance in the unit and boost the drive to create a strong final design.

Yesterday I attended a talk with the art director at Wonderland which I felt was a great help to boosting my knowledge of the design industry and also to allow me to see some of the work practices carried out by the art director at Wonderland, looking at how he creates his ideas and the techniques used to develop these ideas and build upon them to create final pieces. I was able to obtain a general outlook of his career path that he had took and was able to gain some helpful information and views on design in general. Overall I felt the talk was very helpful and being able to view his idea generation and sketch book work gave me strong view into how basic ideas can develop into finalised pieces.

I thencarried out some self directed work on my final design, making slight changes to the layout to help improve the overall design.

Today I finalised my PPRD 1 project ready for the hand in tommorow. I used In Design to present the work in the form of a small booklet using a themed layout which I felt helped to enhance the aesthetic qualities of the project overall. I made sure to include all the specific areas of work and also the relevant pieces of accompanying text to help explain certain parts of the unit such as the editorial talk that I had engaged in.