On Thursday

On Friday

Today I began the live project brief work which had been implemented in place for those who were unable to find work experience. We were firstly taken through what the project would consist of and what we would need to achieve. The brief was made clear which was based around creating a signage system for Castle Point Shopping centre in Bournemouth. It would need to be suitable for partially sighted or blind people in order to help them navigate their way through the shopping centre.

Once the brief was made fully clear we began thinking of a brand identity for our company. We were split into three groups with each group developing an idea for the name and logo. My group came up with Camelleon as the company name using an image of a Chamellon with the tail representing the letter "C". We created a mind map to help relate our company to the traits that we could offer possible clients.

After our group had created our logo for the company we linked up with the other groups and presented each of our identity ideas. We then discussed the qualitites of each idea, giving opinions on which we felt were the strongest and how each one could possibly be improved. We then had to decide as a group which design we would take further.

We eventually made a group decision on "13PlusOne" to become our company name and identity after a heavy debate. Three memebers of the group were then asked to volunteer to create a set of designs for the company and to present these to the group. When the designs had been created they were presented to us and we were then able to discuss between the whole group, which design we felt were the strongest and most appropriate. We ended up choosing this design for our finalised brand identity.


When the three group members had been assigned to designing the company identity the rest of the group were assigned a side project which required us to create a set of stencils which would need to be circular and portray a set of numbers from 1 - 12. The signage could then be used as a navigation system to be placed around certain areas of the univeristy where the number would relate to the area. The signs would be used for people to navigate their way around the university when attending the upcoming shows. The brief that was given required us to divise a system that would use... We were given the task of researching stencil systems and typefaces to firstly gain some understanding of the subject at hand. We were then required to carry out our own designs and ideas individually and produce a finalised number stencil with the implemented design.

These were my ideas that I created. I eventually went with a system that used the style of the numbers on the right.


This was the design that I brought to the table.

When looking through each others designs we presented each one individually one by one to the group and then discussed together which designs we felt stood out and were most appropriate and effective. We chose three designs that stood out and then narrowed this down to a final design choice. Eventually we decided on a system that used the numbers being emerged from the outer area of the cirular black background. We felt that this was most effective as it showed a neat and appealing style which showed an effective way of compensating for hollow areas within the text. Once the the design style to use had been chosen each member of the group was assigned a number to design a stencil for. We needed to communicate with the group member who had designed the chosen idea in order to make sure were keeping consistancy within the design.

This was my finalised design that I created, which I then used to print out to scale and mount onto some thick card, allowing me to cut around the shape and create the stencil.