Tuesday, 25 May 2010

On Thursday the 20th of May I began finalising my Placement case study, taking information from my blog and cutting it down to meet the word limit. I also added in the relevant imagery to help back up my case study, placing in images of the various design work carried out included initial ideas and final outcomes. Overall I felt I had achieved an effective and well presented case study which showed a deep look into what I had carried out through the course of the live brief.

Wednesday, 19 May 2010

Today I carried out some extra work on the live brief in order to bring it all up to scratch and ready for presentation. Once again the team was significantly smaller (three members) so we had to work extremely hard to get everything done. I felt we worked very productively and efficiently, especially when taking into account the lack numbers within the team. We were able to take all the finalised designs and imagery and present it in a professional way. This would then allow us to present the designs to the client if needing to do so.

As well as finalising the live brief I also began my case study which wasn't to difficult to carry out as I had made sure to blog my progress through the live brief in great detail. I decided to present my case study using InDesign, creating a suitable layout and showing my learning process throughout each day. I actually spent most of my time having to trim down the amount of words for the case study, which was difficult but I aimed to include the most relevant and suitable information. I also began placing in relevant imagery which I felt would help to back up my case study and also present my final design outcomes.

Friday, 14 May 2010

On Wednesday the 12th me and my fellow team members of 13plusone began finalising the castle point project. There was a plan made to show what we still needed to do in order to have the initial work complete and in a presentable form which would be suitable to show to the client. We created a list of things that we needed to do and planned out how we would present our finalised work.

Amongst the plans for things to do for presentation we also needed to tweak the work that had been created from last week and add in some extra pieces of work as well. We needed:

- Finalised icons
- Decision on how the icons will work, what they will compromise of
- Images of the signage system in use within castle point (through use of photoshop)
- Icons/Glyphs of shop logos (We had decided to include these as they would be used below the signs to add further information to the customers)
- Finalised icons printed and mounted up to a professional standard
- Alternate solutions decided on and understood
- Layout created in In Design for the presentation pieces

As our team was considerably lower this week (due to optional attendance of the third week) we had to work much faster and more productively to have everything completed in time. We set tasks for each team member to carry out in order to spread the work load and increase work efficiency. I was set the task of tweaking the imagery of the signage systems in use which in turn led to me creating this design.

As well as creating this design I was also set the task to create some of the shop logo icons. We had hoped that we would be able to find the vector images of the icons in order to save time having to create each icon. We managed to find most of the icons as vectors but had to create some of them from scratch. I created all these icons except for the orange logo.


These are all of the icons to use together


One of the team members had carried out some of the presentation work, printing out the final designs for the icons and mounting them up on foam board.

Overall I was very happy with the progress made, however due to the lack of numbers within our group we hadn't managed to get as much of the work up to scratch as we'd liked and still had some presentation work to complete as well as making additions to the images showing the signage system in use. We therefore made a decision to meet up next week and complete the remaining work in order to get the live brief work up to the highest possible standard.

Tuesday, 11 May 2010

Today I worked with one of my team members to help re-design the AUCB map for the upcoming shows. We basically needed to take the original map and improve it so that it would be easier to navigate through and uderstand. The use of adding a black outline around key areas gave the map greater deffinition and made it more understandable. Changing the colour of the arrows to purple helped to link in with the AUCB colour scheme. Re-aranging the information around the map was also key to improving it as we were able to place in the information of the locations and the events taking place, using numbers as well to refference on the areas of the map, allowing for a less use of lines. Overall I felt the map was strongly improved and was much more efficient than that of before.

After I had helped out with the map I carried out some T-Shirt designs for my tutors graphic design company "We Are Level." This was set as a further side project which was also combined with packaging design and also creating ideas for a logo re-design if desired. I decided to stick with the T-Shirt design and created some sketched ideas and work with illustrator which I hoped would be able to develop into a finalised design. I felt my T-Shirt design ideas were very effective and relevant to the BMX'n target audience of the We Are Level company. They showed different styles and different possibile effects.



Wednesday, 5 May 2010

Today I continued the Live Brief with the main focus being to refine the original designs and begin thinking about the materials to use and how the signs would be produced. We noted down what was needed:

- Final printed icon designs
- 1 full size mock-up
- Selection of samples for client
- Costs
- Images of sign in use (Photoshop)
- All artworks
- 3D designs
- Alternate solutions

Once we noted this down we decided which assigned of the tasks to each of the group members and began carrying out the work. I was required to produce an image of the sign in use which I created using Photoshop. Once I had created this I then helped out with finding prices for materials and obtaining quotes.

We managed to produce all the required design outcomes and overall I was very happy with the progress made.

Tuesday, 4 May 2010

Today I continued working on my live brief through carrying out some group work. We would be required to begin creating ideas for the signage system to use within castle point so I began carrying out research which would help benefit the ideas process. I looked into existing techniques that are used to help aid blind people when finding their way around such as guide dogs and the use of a cane. I aimed to look deeper though and found that there is actually a chain of hotels which are designed speciffically for visibly impared persons. I also found the use of braille within watches and money. Overall I felt my research was strong but could have been stronger if I had broadend my search. After carrying out the research the group shared what they had found.

The next step was to consider what types of partially sighted people we would be aiming our signage at, for example someone who is fully blind, someone who is partially blind. We were then able to generate ideas for ways to encorporate an efficient system to use. The use of audio was considered as well as infra-red and bluetooth. The bluetooth could be used to send audio information of shop names to an ear piece. A closed loop system could also be used in this way as well. Textures were considered, embossing and also braille. We began working out ideas as a group and decided what categories each shop in castle point would fall into. The six categories were:

- Entertainment
- Electrical
- Supermarket
- Food & Drink
- Clothing
- Homeware
- Books (this was still an uncertainty as to whether it would be included or not)

We found a list of all the shops in castle point from the website and began placing these into specific categories. We discussed how the pillars between each shop would work as a key area for placing our signage systems and began thinking about what imagery to use and what format the signage system would take. We decided that panel could be placed on each pilar to display the signage. The use of an icon for each shop ctageory was then decided on, giving us the task of having to design the icons. The whole of the team was split into groups, with each one being allocated one of the icons to design. My group had to design the entertainment icon and also the books icon. We were still unsure about what icon design to use for the entertainment category and were stuck between using a CD, Music note, Joy Pad, Smiely Face. We begun the design process by firstly creating the joypad, which worked quite well. However after creating the design and presenting to the group we all felt that the joypad could bee sligthly misleading and didn't portray entertainment as best as it could. We therefore decided to go with the smiley face design which overall I felt was most suitable for portraying the category.



1st set of designs presented between the group:


Improved smiley face:



After creating the smiley we then brought this design together with the other designs and decided what kind of style to use througout all of the icons in order to show consistancy. We felt that the blocky, bold style was very effective and decided to go with it. A small amount of group members were then selected to bring this consistancy to the designs. There was also a decision made to include the text relating the shop category below the icons.


Once these icons were designed we began thinking about precise sizes and measurements and how the icons would fit onto the pillars in castle point. We made a decision to make the panels 300 x 300 mm and to use helvetica as the typeface for the text. We also decided on a margin of 40mm all the way round to be implemented. A decision to make the smiley face square was also implemented in order for it to show consistancy with the bold, blocky theme.

As well as helping to produce the icons I also created some imagery of the icons in use within the castke point shoppin centre through the use of Photoshop.


The decision for the types of materials to use was also considered and how the implementation of audio or bluetooth would work. We were asked to carry out some research into light emitting plastics for tommorrow, such as UVT which would work at emitting light with out the need for an electrical source.