Today I attended an editorial talk by Copywriter Liam Donnelly who works for CHI & Partners. I found the talk to be extremely helpful and was inspired by much of the work that was on show. I was able to see how the right peice of copy can truly enhance the media that it is placed within. The burger king commercial was a very clever peice of media and one which I felt showed some very strong qualities. I felt after the talk that I understood more about how to achieve the right kind of copy. I was also able to discuss some areas of work from my current unit with Liam after the talk and was able to find out that the right kind of copy can often be simple and it is this that can often suit the outcome.